Every company is held to some type of accountability. There has to be a system in place so you can measure the event's success and continue to grow.
For events, this can be simple or complicated depending on where you're looking. You can simply use an online registration tool to measure how many attendees there were, or compare how much you spent to how much you made. If you want to get a little more complex, you can weigh the your metric on customer satisfaction by creating a simple survey asking people to rate their experience.
Either way, event planners already have a lot on their plate, so here are five easy event success measurement strategies to ease the burden of proving your event's success.
Those spending the money to put on the event want your revenue to be higher then your expenses. As an event planner, your job is to have a budget that you can stick to, and then market your event to increase attendance so your revenues will exceed your expenses.
If your revenue exceeds your expenses, then you know your event did well. There are many resources out there that can help you, but some registration software like Payscape Registration, include a financial reporting component to help your better manage the monetary side of event administration.
If your event is something that happens every year, you can measure your event success by simply comparing attendance from the current years event to the past years event.
Registration software, like Payscape Registration, also allows you to make comparisons month-over-month.
3. Customer Satisfaction
By giving out customer surveys, this allows you to gauge how customer satisfaction is doing from year to year.
4. Media and Social Media
When events are placed in the media, get likes on Twitter, or comments on Facebook, this creates a “buzz.” This “buzz” is a great way to assess how your marketing efforts are doing.
Most social media platforms have a built-in tool that will measure your media hits and activity. This will help you to see your marketing efforts come to life.
5. Training Assessment
Assessing the knowledge your attendees retained is another way to assess the success of your event. When people retain what they learned, then the engagement at your event was high.
These are five easy ways to measure your events success, but it can always be easier than this. Having online registration software can take all that hassle away.
Unofficial Rule #6: Don't make it harder than it has to be!