Starting a business of your own takes courage, dedication, motivation and a little expert advice from those who have gone before you! We know that creating a successful business takes time and a lot of research.
In the past couple of years, we have seen a general reversal of the negative trends previously plaguing the small business industry. The late-fall through early-winter timeframe presents a barrage of incentives to shop on multiple days (Black Friday, Small Business Saturday, Cyber Monday etc.).
One of the largest drivers of online retail has been the advent of viral trends. These trends arise via the almost immediate spread of content “hype” through online channels. In 2016, eCommerce was a $1.915 trillion dollar industry worldwide. In the United States alone, eCommerce sales rose to $423.34 billion, a 15.6% increase from the previous year. Why is commerce heading online, and what does "viral" mean in relation to trends? We know how important online retail has grown to be, but how do viral trends help drive eCommerce sales and mold the way retailers sell?
Having a website is an intangible, yet an ever-important extension of your company and brand. It is quickly becoming a cornerstone of small business success. In 2016 however, a Clutch.com survey of 350 small businesses suggested that just over 50% in the U.S. had created a functioning website. When asked why they did not, industry relevance and cost were the two most common responses among participants. Let’s face it, having a website in the current business environment is absolutely essential for all companies large and small. But how do you decide what website creation experience is right for your small business’s functions, and how do you avoid paying more than you want or need to?
Opening a small business is one of the toughest challenges a person can take on. Small business owners are full of passion, motivation, and talent. But on the same token, they also are vulnerable and naive. Many small businesses fail because the new entrepreneurs aren't ready to take on the responsibility and sacrifice that it requires to, not just open a small business, but to run it successfully. Small businesses succeed with a combination of hard work, creativity, talent, and luck...lots of luck.
Work-life balance may indeed be mythical in the sense that sometimes, you'll have no choice but to put your nose to the grindstone for days at a time. You'll get tired, you'll miss your family, and caffeine will be the only thing keeping you on your feet. Even during your busy season, though, there are things you can do to put a little more balance in your work-life equation.
It's a sad and well-known fact that many small businesses are doomed to failure. In fact, according to one estimate, one-third of businesses fail within their first two years. That might be a generous estimate, though. Other statistics have said that up to 80 percent of small businesses fail within the first 18 months. However you look at it, the entrepreneurial lifestyle is not one for folks who are afraid of failure. No one wants to fail, of course, but you have to accept the possibility.
Green business is good business! Not only is it cost effective for your company, it’s great for the environment. By cutting down on little things and promoting the use of other options, you can make a huge difference within your office and ultimately the world!