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How to Expand Your Retail Customer Base

Contributing Author: John Burns

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Small Business Tips: How to Connect with Your Prospects

Contributing Author: Robert Callahan                                                                                            

Let’s be honest: there really is no perfect time to call prospects, and no perfect subject line that will make them open every email. Prospecting is hard! In fact, 38% of salespeople struggle most with prospecting. It’s a challenge to say the least, but with a little bit of guidance, it doesn’t have to be. Take into account these four considerations to ensure the most efficient follow up success with your prospects:

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How to Open a Restaurant: 7 Steps for Beginners

Contributing Author: Mimi Thomas

The changing lifestyles of today’s consumers is driving the demand in food-service businesses. Nowadays, many people don’t have time or the urge to cook. Since more and more consumers are looking to try out the next trendy cuisine or the most convenient to-go operation, the restaurant industry needs to keep up with the latest consumer trends now more than ever.

Dreaming of opening up your own bistro or cafe? We’ve got the tips to get you started:

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Here's Why Online Registration Beats Paper

Gone are the days of long registration and those pesky paper forms to register for an event. More event and camp planners are starting to see the benefits of taking all their elements viral with online registration software. Not only does it eliminate unnecessary paperwork, but online registration also improves marketing capabilities while giving participants the convenience of registering on their own time.

Still not convinced? Check out the benefits of making the switch from paper forms to online registration:

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10 Cold Calling Tips (That Really Work!)

Contributing Author: Mimi Thomas

Cold calling is something that most salespeople fear more than anything. It’s scary and unpredictable, with no two calls alike in the same day. Since the uprising of online marketing strategies, cold calling has taken the backseat over the last 20 years. However, what most people don’t realize is that this sales practice still remains a huge profitable form of marketing.

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Roadmap to Small Business Success [Infographic]

Opening a small business is one of the toughest challenges a person can take on.  Small business owners are full of passion, motivation, and talent. But on the same token, they also are vulnerable and naive. Many small businesses fail because the new entrepreneurs aren't ready to take on the responsibility and sacrifice that it requires to, not just open a small business, but to run it successfully. Small businesses succeed with a combination of hard work, creativity, talent, and luck...lots of luck.

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3 Must-Haves for Your Event Registration

As an event planner, you work hard to make your event successful- your registration process should do the same. Even if your event Facebook page is sparking interest and website traffic is increasing, you may be having a hard time converting those virtual visitors into attendees. Fewer registrations, means less money. To make sure your registration process is in tip-top shape, ensure your registration page follows these three guidelines:

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A Quick Guide: To Making Your Boutique Successful

Anyone that is the owner of a boutique knows that it is not an easy path. Every day is a new challenge from handling customers to dealing with buyers. Are you looking to know the ins and outs of making your small boutique a success? We have created this quick guide to help you increase every aspect of your business, from customer service to online presence.

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10 Tips: Planning Events of All Sizes

Payscape is elbows deep planning the 5th annual Glow on the Green (GONG). So we thought it’d be cool to share our event planning experience with everyone else! Here are 10 tips to planning events of all sizes:

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What Everyone Should Know About Event Management Software

With an increasingly competitive events industry, there is a lot of work that goes into hosting a marathon, summer camp, or charity event. Many event organizers are looking for innovative ways to streamline their workload and grow their event's reputation and overall participant satisfaction. A few major factors currently driving the event management market include the increasing number of smartphone users and the growing adoption of cloud-based solutions in conjunction with the introduction of software geared specifically toward streamlining event management.

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