<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1731069377163489&amp;ev=PageView&amp;noscript=1">

What Makes a Great Retail POS System?

If you have a small business, especially in the retail field, you have probably have heard of a POS (Point-of-Sale) system. There are tons of options out there and researching for your company’s perfect fit can be overwhelming. It is difficult to know what makes one system better than the other. This is why finding the best fit will take some understanding of the components in a POS system.

 » Read more about: What Makes a Great Retail POS System?  »

Start-Up to Scale-Up: Three Lessons from #INBOUND17

This marketer was lucky enough to attend Hubspot's annual marketing conference, Inbound, for the second year in a row. And although Inbound is a marketing conference, I thought it pertinent to share some snippets from founder, Brian Halligan's keynote, with the small and medium size business owners that follow Payscape's blog. The principles can be applied across every industry (feel free to scroll to the bottom for key action items). 
 » Read more about: Start-Up to Scale-Up: Three Lessons from #INBOUND17  »

Four Ways Viral Trends Influence eCommerce

One of the largest drivers of online retail has been the advent of viral trends. These trends arise via the almost immediate spread of contenthypethrough online channels. In 2016, eCommerce was a $1.915 trillion dollar industry worldwide. In the United States alone, eCommerce sales rose to $423.34 billion, a 15.6% increase from the previous year. Why is commerce heading online, and what does "viral" mean in relation to trends? We know how important online retail has grown to be, but how do viral trends help drive eCommerce sales and mold the way retailers sell? 

 » Read more about: Four Ways Viral Trends Influence eCommerce  »

Five Steps to Quality Online Store Photos

High quality photos don’t have to come at a high price or extensive time commitment if you take the right steps to prepare. No need to buy a fancy or expensive camera to get the right shot, your smartphone will work just fine! Follow these simple, do-it-yourself tips so that you can showcase your products through awesome photos:

 » Read more about: Five Steps to Quality Online Store Photos  »

Retail Discount Ideas for Black Friday

Black Friday is holiest day of the year for shoppers and business owners alike. Whether you’re a huge corporation or a local retail store, gaining competitive edge during this huge spending day can be a daunting task. You will have to get creative and prepare to take risks  to avoid being washed out by the competition.

 » Read more about: Retail Discount Ideas for Black Friday  »

How to Plan the Ultimate #GivingTuesday Campaign

Every year it feels like the holiday season starts earlier and earlier... But did you know this time coincides with the highest giving time of the year for nonprofit organizations?

 » Read more about: How to Plan the Ultimate #GivingTuesday Campaign  »

Payscape vs Paypal Donations: Comparing Payment Options [Infographic]


With the holidays right around the corner, nonprofit organizations are gearing up for the highest time of the giving season. Therefore, you must make the donation process as seamless and fast as possible for your contributors. Just like some our larger competitors, Payscape offers your organization a way to take those donations online with just a click of a button!

 » Read more about: Payscape vs Paypal Donations: Comparing Payment Options [Infographic]  »

5 Things Small Business Owners Forget Before Launching

           Becoming your own boss is a risky endeavor that many believe only a select few can succeed at. Those who take the leap into launching a small business are ready to face the many obstacles that go along with it. Whether it’s your first or 10th small business launch there will be surprises around every corner. That is why it is important to prepare for the unexpected.

 » Read more about: 5 Things Small Business Owners Forget Before Launching  »

It’s Time: A Guide to Creating Your First Small Business Website

Having a website is an intangible, yet an ever-important extension of your company and brand. It is quickly becoming a cornerstone of small business success. In 2016 however, a Clutch.com survey of 350 small businesses suggested that just over 50% in the U.S. had created a functioning website. When asked why they did not, industry relevance and cost were the two most common responses among participants. Let’s face it, having a website in the current business environment is absolutely essential for all companies large and small. But how do you decide what website creation experience is right for your small business’s functions, and how do you avoid paying more than you want or need to?

 » Read more about: It’s Time: A Guide to Creating Your First Small Business Website  »

How to Expand Your Retail Customer Base

Contributing Author: John Burns

 » Read more about: How to Expand Your Retail Customer Base  »