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15 Donation Stats for Nonprofits

Payscape recently hosted a webinar on how nonprofit organizations can collect more donations during the holiday season, and now the slides are available for all! The presentation was hosted by Juan A McGruder, SVP & Chief Development Officer at Juninor Achievement of Georgia, and Robert Callahan, Senior Product Manager at Payscape. Both of our speakers have vast experience working with nonprofit organizations.

The presentation included:

  • Donation gathering best practices
  • How to leverage web, social media, & email tactics via paid & organic methods
  • Allocating efforts: Finding a healthy balance between organizational promotion & donation campaigning 
  • How to remarket to past donors
  • Completing the funnel: Transforming volunteers & advocates into donors
  • Tips for enhancing your over-all donation efforts & goals

Some "tweetable" tidbits from the presentation:

  • 12% of annual donations occur on the last 3 days of the year
  • 31% of annual donation occur in the month of December
  • Donations made on #GivingTuesday rose 148% from 2013
  • In 2015, PayPal processed $48MM in online donations
  • 22% of online donations were made from a mobile device on #GivingTuesday
  • Of those that use #crowdfunding, 82% are female and 18% are male
  • Of those that use #crowdfunding, average income is over $50,000!
  • For every 1,000 website visitors, a nonprofit raises $612
  • The average, one-time gift to a nonprofit is $82
  • Email marketing results in 1/3 of online fundraising revenue
  • Organizations can see a 50% increase in donations via direct mail 
  • When choosing a donations software, consider your volume, functional needs and demographics
  • When it comes to donations, millennials donate most to youth development causes
  • Gen X donates more frequently than any other generation

Download the Webinar Slides