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From One Entrepreneur to Another: 5 Tips to Success

Starting a business of your own takes courage, dedication, motivation and a little expert advice from those who have gone before you! We know that creating a successful business takes time and a lot of research.

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Create Effective Email Marketing to Boost your eCommerce Business

Contributing authors: Daniela Rouse & Chase Clark

There is no surprise that having an eCommerce channel to sell your products is one of the most important factors in helping small retail business growth. However a online store can not live up to its full potential without an effective email marketing campaign in place!

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5-Tips: Implementing Your Small Business Saturday Strategy

In the past couple of years, we have seen a general reversal of the negative trends previously plaguing the small business industry. The late-fall through early-winter timeframe presents a barrage of incentives to shop on multiple days (Black Friday, Small Business Saturday, Cyber Monday etc.).

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Credit Card Processing for Food Trucks: How to Choose (POS + mobile swipers)

Keeping your line fast, product consistent, and customers happy are the three most important factors when it comes to having a successful food truck. However, without equipping you and your staff with the right tools this goal will be be both overwhelming and unattainable.

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3 Essential Steps to a Great Nonprofit Website

Every nonprofit organization, large and small, needs a website (and a good one at that).  Whether you are a one-person show with a tiny budget or a nationwide organization with an abundance of resources, you owe it to yourself, your organization & your cause to make your website an asset. That won’t be the case if you don’t consider the following:

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What Makes a Great Retail POS System?

If you have a small business, especially in the retail field, you have probably have heard of a POS (Point-of-Sale) system. There are tons of options out there and researching for your company’s perfect fit can be overwhelming. It is difficult to know what makes one system better than the other. This is why finding the best fit will take some understanding of the components in a POS system.

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Start-Up to Scale-Up: Three Lessons from #INBOUND17

This marketer was lucky enough to attend Hubspot's annual marketing conference, Inbound, for the second year in a row. And although Inbound is a marketing conference, I thought it pertinent to share some snippets from founder, Brian Halligan's keynote, with the small and medium size business owners that follow Payscape's blog. The principles can be applied across every industry (feel free to scroll to the bottom for key action items). 
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Four Ways Viral Trends Influence eCommerce

One of the largest drivers of online retail has been the advent of viral trends. These trends arise via the almost immediate spread of contenthypethrough online channels. In 2016, eCommerce was a $1.915 trillion dollar industry worldwide. In the United States alone, eCommerce sales rose to $423.34 billion, a 15.6% increase from the previous year. Why is commerce heading online, and what does "viral" mean in relation to trends? We know how important online retail has grown to be, but how do viral trends help drive eCommerce sales and mold the way retailers sell? 

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Five Steps to Quality Online Store Photos

High quality photos don’t have to come at a high price or extensive time commitment if you take the right steps to prepare. No need to buy a fancy or expensive camera to get the right shot, your smartphone will work just fine! Follow these simple, do-it-yourself tips so that you can showcase your products through awesome photos:

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Retail Discount Ideas for Black Friday

Black Friday is holiest day of the year for shoppers and business owners alike. Whether you’re a huge corporation or a local retail store, gaining competitive edge during this huge spending day can be a daunting task. You will have to get creative and prepare to take risks  to avoid being washed out by the competition.

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