Marketing for charitable organizations has become increasingly difficult in recent years. Not because of technological barriers, but due to the increasing amount of organizations doing it.
As a small business you may find yourself confused about the difference between cash flow and profitability. The most simple definitions of the two say basically the same thing, “cash flow is the difference between accounts received and paid” compared to “profitability is the difference between revenue and expenses.” Sounds very similar, does it not?
Contributing author: Amanda Gross
With the heavy presence of technology amongst modern society, there is no better time to sell online. Whether it be a last minute jersey before Friday’s football game, a monogrammed pullover for Father’s day or a blanket for their mom at the early morning cross country meet - having the ability to order it from the comfort of their home is desired by both parents and students alike!
Contributing author: Morgan Mackmull
One of the best ways to reach a larger audience about your organization and the events you are choosing to put on is to reach out via social platforms. Not only is it free in most cases, but it can also help to expand your donor base exponentially!
Contributing author: Chris Carver
Writing a successful catering invoice can be challenging. There are many components of outlining your invoice that is clear for both you and your clients. As you may know, there are SEVERAL pieces that are needed to cater events. Anything from specific types of chafers to the 150 mini tacos that need to be prepared on site will cost you, as the caterer, money and time!
Starting a business of your own takes courage, dedication, motivation and a little expert advice from those who have gone before you! We know that creating a successful business takes time and a lot of research.
Contributing authors: Daniela Rouse & Chase Clark
There is no surprise that having an eCommerce channel to sell your products is one of the most important factors in helping small retail business growth. However a online store can not live up to its full potential without an effective email marketing campaign in place!
In the past couple of years, we have seen a general reversal of the negative trends previously plaguing the small business industry. The late-fall through early-winter timeframe presents a barrage of incentives to shop on multiple days (Black Friday, Small Business Saturday, Cyber Monday etc.).
Keeping your line fast, product consistent, and customers happy are the three most important factors when it comes to having a successful food truck. However, without equipping you and your staff with the right tools this goal will be be both overwhelming and unattainable.